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The Marketing Mix Podcast: Customer Case Studies

Showcasing customer success stories in case studies is a really valuable part of content marketing. And yet it's often overlooked.

It can be daunting - finding the right customers, drawing out a good narrative from them, maybe even shooting video.


 On this episode of The Marketing Mix podcast, I discuss my approach to creating interesting case studies:

- Working with the sales team to find good candidates
- Setting the stage for the interview
- Deciding on written vs video testimonials
- Whether you should provide incentives to participate.

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