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Teacher of the Year 2019 Campaign


  • Build brand awareness​

  • Generate significant social media buzz and engagement 

The Nomination Process:

  • Created nomination criteria and imported them into Formstack form.

  • Worked with Web Dev team to create a new landing page with nomination form embedded.

  • Promoted nomination period via direct email and social media campaign.

  • Total nominations received: Over 750

  • Nominate Your Teacher landing page: 7.5k hits

Informing the Finalists:

  • Assisted in sourcing and hiring videographers for on-location shoots across the U.S.

  • Directed videographers at shoots in New Jersey, Washington D.C, Florida, and Ohio. Directed videographers at shoots in New Jersey, Washington D.C, Florida, and Ohio.

  • Worked with schools to be able to surprise finalists while on WorldStrides Program or within their home school.

  • Collaborated with operations team to book travel and to get shoots cleared by external vendors such as Universal Studios Orlando.

The Grand Prize Surprise: 

  • Worked with the school district, student parents, and winner's family to set-up announcement

  • Collaborated with colleagues to alert the press to the event

  • Despite local weather shutting school down the day of the planned surprise, I was able to get school district permission to open the building, get winner's students to the school, get the winner's family to get her to the location, and get our CEO to Louisiana from where he was stranded in Texas in time. The event was live-streamed on Facebook Live.


The Results:

  • Home page traffic up 14% during the campaign period compared to the previous period​

  • 30% increase in web traffic to program we surprised winner on

  • Facebook Page likes up 700 during the campaign period (March-Mid May v. 116 over the previous period​)

  •  Twitter followers up 61 (v. 44)​

  •  Instagram followers 310 (v. 171)​

  •  Significant spikes in reach and reactions during Teacher Appreciation Week

  • 5 significant press stories generated​

    • 1 national blog, 4 local (3 LA, 1 OH)​

  • Combined reach of 710K​

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