Ogury Global Customer Newsletter

Overview
As the strategist and lead producer of our global customer newsletter, I managed the end-to-end process for this quarterly campaign, delivering region-specific editions to a list of 20,000+ recipients. The goal: inform, engage, and strengthen brand loyalty across our diverse customer base.
 

Key Contributions:

• Created the newsletter template from scratch

• Coordinated with cross-functional teams to source regionally relevant content

• Wrote and edited copy tailored to each audience segment

• Partnered with design to develop assets that aligned with campaign themes

• Managed list pulls, QA checks, and localization/translation workflows

• Conducted A/B testing on subject lines and CTAs

• Deployed sends via our marketing platform and tracked performance

• Compiled post-send analytics to inform future sends
   

Outcome:

• 202% increase in open rate from first send to Q1 2025

• 77% lift in click-through rate over the same period

• Delivered to 20,000+ global customers in multiple languages