





Airtame: A better way is on the way
Goals:
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Introduce our latest hardware and software offering to the marketplace
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Increase awareness among the market and channel
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Drive pre-orders before shipment date in Q2
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KPI's measured:
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Social shares & engagements
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Audience engagement
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Click-through Rates
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Form Responses
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Email open rates
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Video Views
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Number of new leads generated
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Number of pre-orders made
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Content Strategy:
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35 emails sent across product lists regarding topics of product news, events, webinars, and sales.
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Responsible for:
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Writing email copy
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Working with graphic designer to create creative assets
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Building emails in Pardot​
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Running email QA tests
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Responding to and or/forwarding email replies
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Social Media
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Developed 25 weeks of social promotions
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4-10 posts per week across​
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LinkedIn​
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Twitter
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Facebook
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Instagram
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In addition to our "regular" social content programming
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Wrote copy, designed creative assets myself or in conjunction with our Graphic Designer, and scheduled out posts
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Responded to all community engagement across channels
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Webinar
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Worked with CEO and product team members to create product announcement webinar
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Story boarded webinar and wrote script
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Worked with Graphic Designer to film pre-record content in Denmark
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Wrote and published promotional emails and social media
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Used Demio software to set up and run webinar
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Administrated live webinar with pre-recorded content, featuring a live Q&A panel
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Video
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Wrote script for storytelling video describing new product offerings and their impact on the market
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Flew to HQ in Denmark to direct filming with third-party production contractors
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Filmed in HQ with a variety of employees over the course of a week​
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Worked with contractors to finalize post-production
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Promoted video via website and email
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Results:
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Over 450 responses on "More information" form
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Over 50 pre-orders placed
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Average open rates of over 40%
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Over 300,000 emails sent across lists
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Hundreds of click throughs for product demos and sales calls
Social Media
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100+ social media posts
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Over 300 received messages
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100k+ impressions
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1300 link clicks
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Engagement rate of 3.3%.
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Webinar
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370 registrants
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49 % attended​
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Attended 79% of session time
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62% of time attended was "focused" attention (not active in other tabs or windows)
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Over 80 quality questions during Q&A
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30 CTA clicks in-webinar
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100+ on demand views
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Multiple products pre-ordered during webinar/after webinar and directly tied to this event
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